(1893 – 1947) to examine the behavior of individuals in their environment or within a specific situation. “DISC is the four quadrant behavioral model based on the work of William Moulton Marston Ph.D. The DISC Profile works well for understanding different personalities, how they present their marketing, and how they receive marketing messages. This article will detail the ways in which a person's personality type shapes how small businesses conduct marketing and also how that marketing is received by potential clients. Marketing is a way for small business owners to sell their products and services and must be directed towards the correct type of clients who are willing to make that purchase. Personality type is a major force in shaping who we are as people, and how we react to things in both our environment and our world. Here is how small business marketing is presented AND received by DISC personality type. They hold themselves to high standards and want to earn the respect of those around them.The DISC personality types affect small business marketing in ways that we cannot see because of the way that we interact with the world, our business and our marketing style. They love traditions and they prefer to do things the way they’ve been done in the past. They are objective and like to think issues through completely before coming to a careful decision based on both facts and feelings.
They can be counted on to do a thorough and reliable job, to show up on time and work until the task is complete. S/C disc personality types are stable, consistent, cautious, accommodating, patient and diplomatic. An overview of the S/C disc personality type Your unique genius: You carefully process decisions to help the team win! Nor is the ‘S’ personality type necessarily steady in all circumstances. Few people today wish to self-identify as ‘compliant’ for instance.
These categories have been updated to better reflect Marston’s original theory and are also more in step with modern culture. In 1928, William Marston would label the four personality types:īased on administering personality assessments to approximately 10,000 people over a 25-year span, updated these four categories to: The assessment was intended to be used by employers trying to find qualified employees. Clark created the ‘Activity Vector Analysis,’ a checklist of adjectives on which he asked people to indicate descriptions that were accurate about themselves.
Industrial psychologist Walter Clark developed these ideas into the first DISC profile in 1956. Galen (2 nd century AD) first came up with the terms choleric, melancholic, phlegmatic and sanguine to describe the four dimensions of human personality.ġ928 was the year when William Marston published his landmark book “Emotions of Normal People.” Marston was a lawyer and a psychologist he also contributed to the first polygraph test, authored self-help books, and even created the character “Wonder Woman!” Hippocrates in the 4 th century BC believed that the four personality characteristics came from four fluids within our bodies. The first recorded use of four quadrants of personality comes from Empedocles in the 5 th century BC. These masks helped the audience identify which character played the tragic figure, which was the hero (or heroine), which was there for comic effect, and which was the antagonist. The word ‘personality’ itself comes from the Latin word ‘persona’ which referred to the masks worn by stage actors in Greek theatre. Personality testing is not a new concept. While the DISC test provides insight into a person’s interaction with their environment, there are things that it does not measure. Everyone is a mix of all four personality dimensions, and each mix is equally valuable. There are no right or wrong answers, and there is no bad or good score. Technically, the DISC test it is not a ‘test’ because you won’t pass or fail when writing it. The DISC test is a self-administered, self-scoring personality assessment of how a person responds in predictable ways to time, tasks, and other situations at home and at work.
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